Netflix x Minnal Murali x Muthoot Gold Loan
When South India’s first lightning-fast superhero hit screens, we teamed him up with South India’s fastest gold loan brand. A campaign built at the speed of Murali, and money.
Audi - Living Room Showroom
COVID closed showrooms. We opened up living rooms. Audi’s first digital car experience reimagined luxury browsing by turning everyday lockdown chaos into an unexpectedly elegant product demo..
Star Sports - Kabaddi Reinvented
India’s oldest sport got a modern upgrade. We created a new aesthetic for kabaddi, equal parts nostalgia and next-gen sport with a design language that made ancient feel immediate.
Tata - The JEH Font
To honour JRD Tata’s legacy as a prolific letter writer, we turned his iconic handwriting into a digital font. One man’s personal touch, made public a hundred years late
Project Tags
Strategy
Creative Direction
Design Direction
Nihar Shanti - Reteach the Teachers
During COVID, India’s teachers were left behind. We transformed WhatsApp, not into a classroom, but into a campus, helping thousands of educators reteach themselves to keep teaching others.
