We took on the universal pain point of people viewing couples on Valentine’s Day as entertainment and making them feel uncomfortable about their display of affection. We turned every PDA into a PSA, and made BookMyShow the mirror to onlookers, reminding them to look for entertainment on BMS instead.
In peak election season, we reminded the nation that drama belongs on a stage, not the parliament floor. We gave political fatigue a break and gave people a reason to vote with their feet, at the box office.
When iconic Indian monuments became bookable through BookMyShow, we brought the past into the present. No queues, no guides, just curated culture and reminders that you could now visit your favourite monuments in minutes.
Project Tags
Creative Direction
Copywriting
Experience
