The Main Act
We dropped a Climax track where Badmixy, Thailand’s hottest TikTok sensation (think Cardi - B), and TangBad Voice, the best producer (think Dr. Dre) came together to take the role of Doctor Climax. This track used a famous nursery rhyme and gave it a twist with heavy sensual tones and a very smartly crafted sense of humor. The message? It’s OK to climax how you like and question what happens in the bedroom. It became THE club anthem that went viral from Tik-Tok to Tuk-Tuks.
Cuddles
To make this more uncomfortable for the authorities we wrapped hundreds of billboards and local transport media across the country with real-life sex-questions in the format of a letter, addressed to Dr. Climax. All were written with local phrases that doubled up as innuendos. Hundreds of KOL wrote their own letters and explored their sexuality with Climax playboxes.
Team Credits
Art Direction
Production
Experience
The Last Forehead Kiss
The campaign won the Adman Grand Prix Award for Best in Music (and many more). Quantitative data is on request.
