The Main Act
We dropped a bold new track called Climax, starring Thailand’s hottest TikTok star Badmixy (think Cardi B) and legendary producer TangBadVoice (think Dr. Dre), together playing the provocative persona of Doctor Climax. The track flipped a classic nursery rhyme into a cheeky, sensual anthem that encouraged people to own their pleasure and question bedroom norms. With its clever humor and irresistible beat, Climax went viral blasting through TikToks and even Tuk-Tuks across Thailand.
Cuddles
To make this more uncomfortable for the authorities, we wrapped hundreds of billboards and local transport media across the country with real-life sex-questions in the format of a letter, addressed to Dr. Climax. All were written with local phrases that doubled up as innuendos. Hundreds of KOL wrote their own letters and explored their sexuality with Climax playboxes.
Project Tags
Creative Strategy
Creative Direction
Pop-Culture Engineering
The Last Forehead Kiss
The campaign won the Adman Grand Prix Award for Best in Music (and many more). Quantitative data is on request.
