Netflix needed a relatable image revamp, boAt needed Global credibility to show its ambition. Both brands wanted to offer the audiences a seamless entertainment experience in a country filled with epic challenges . Both were ‘Made For India to Keep Watching’.
The whole project was run in-house at Netflix, where we first redesigned boAt products best suited for watching in crowded Indian situations. The packaging, done by studio Boomrangg, was an ode to the beauty in chaos that Indians survive and thrive in every day. The product also unlocked exclusive Netflix experiences for boat users.
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The campaign also extended naturally to the front page of the Times of India, billboards across the country, social feeds, and stunts in actual trains. The results kept us watching, the dashboards.
