4700 BC X NETFLIX

Strategy

Creative Direction

Design Direction

As viewing moved from theatres to living rooms, the popcorn habit stayed behind. Netflix partnered with 4700BC to change that, and bring the full experience home. Rooted in one of India’s favourite theatre behaviours, mixing caramel and salted popcorn, we launched a sweet-salty Netflix popcorn that made that mash-up official. The product became a metaphor: just like caramel and salted, Netflix and 4700BC are best enjoyed together.

4700 BC X NETFLIX

Strategy

Creative Direction

Design Direction

As viewing moved from theatres to living rooms, the popcorn habit stayed behind. Netflix partnered with 4700BC to change that, and bring the full experience home. Rooted in one of India’s favourite theatre behaviours, mixing caramel and salted popcorn, we launched a sweet-salty Netflix popcorn that made that mash-up official. The product became a metaphor: just like caramel and salted, Netflix and 4700BC are best enjoyed together.

We designed the pack to come in different shapes and sizes, and took inspiration from Netflix’s iconic streams to brand the pack. We also dropped a film with three Bollywood and TV icons, all with the same name to show the polarity people have in tastes, but the singularity of the pack which brings two flavour profiles because they are Best Enjoyed Together.

Project Tags

Strategy

Creative Direction

Design Direction

The Netflix x 4700BC popcorn quickly became a best-seller across quick commerce platforms, within weeks of launch. Beyond supermarket shelves, the product reached homes directly and rapidly, becoming 4700BC’s fastest-selling portfolio SKU ever. A true snackable hit born from culture, flavour, and fandom.