We designed the pack to come in different shapes and sizes, and took inspiration from Netflix’s iconic streams to brand the pack. We also dropped a film with three Bollywood and TV icons, all with the same name to show the polarity people have in tastes, but the singularity of the pack which brings two flavour profiles because they are Best Enjoyed Together.



Project Tags
Strategy
Creative Direction
Design Direction
The Netflix x 4700BC popcorn quickly became a best-seller across quick commerce platforms, within weeks of launch. Beyond supermarket shelves, the product reached homes directly and rapidly, becoming 4700BC’s fastest-selling portfolio SKU ever. A true snackable hit born from culture, flavour, and fandom.