We anchored the brand strategy in retro revivalism and invited brands to become a gateway for Gen Z to enter Riverdale. From audio to airlines, beauty to beverages, The Archies launch brought brands into a singular, stylised universe, making retro feel radically current and giving the film a cultural moment that felt as big as the cast
Starbucks - Holiday Classics from Riverdale
We turned Starbucks into Pop Tate’s, launching limited-edition festive drinks as ‘Holiday Classics from Riverdale.’ The first global Starbucks x Netflix campaign of its kind, it spanned in-store takeovers, a retro menu, and digital storytelling that let you sip your way into the world of Archie and the gang.
boAt - The Riverdale Rocker
A special edition retro home speaker inspired by rock 'n' roll, home parties, and Archie’s musical spirit. Built for Gen Z, wrapped in 60s swagger.
Vistara - The Flight to Riverdale
We transformed Vistara’s retro jet into an actual time machine. 300 fans and influencers boarded a branded flight to Goa, where we recreated Riverdale at the airport itself. One of our boldest pop-culture activations, nostalgic, immersive, and wildly viral.
Maybelline - Twist to Retro
A makeup collab that brought the shades of Betty, Veronica, and the Archies’ world into a collectible, co-created cosmetic line. 60s style, remixed for Gen Z glam
Maybelline - Twist to Retro
The Archies showed up at the most unexpected touchpoints, turning each one into a portal to the retro world. Together, they didn’t just promote the film, they helped build its fandom.
