When Red Bull’s BC One B-Boying Championship landed in India, we didn’t just bring the battle—we brought the mythology. The campaign tipped its hat to Indian Gods, showcasing B-Boy dancers with supernatural moves. The common thread? Legends—a word that unites both Indian folklore and hip-hop’s greatest icons.
We shaped Red Bull’s “Gives You Wings” historic campaign to tap into what truly lifts the nation—festivals and cricket. From Diwali humor to on field (in-air) moments, Red Bull cartoons kept the performance of Indians and the marketing team’s metrics pretty high.
Team Credits
Art Direction
Production
Experience
