Projects

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REDBULL

Creative Direction

Production

Experience

Red Bull doesn’t just give you wings, it gives marketing a jetpack. It’s the gold standard for brand storytelling, extreme sports, and content that doesn’t just sell but soars. The strategy? Bring that global adrenaline to India while rooting it in local passion points.

REDBULL

Creative Direction

Production

Experience

Red Bull doesn’t just give you wings, it gives marketing a jetpack. It’s the gold standard for brand storytelling, extreme sports, and content that doesn’t just sell but soars. The strategy? Bring that global adrenaline to India while rooting it in local passion points.

When Red Bull’s BC One B-Boying Championship landed in India, we didn’t just bring the battle, we brought the mythology. The campaign tipped its hat to Indian Gods, showcasing B-Boy dancers with supernatural moves. The common thread? Legends, a word that unites both Indian folklore and hip-hop’s greatest icons.

We shaped Red Bull’s “Gives You Wings” historic campaign to tap into what truly lifts the nation - festivals and cricket.

Project Tags

Creative Direction

Production

Experience

Check out more of my work!

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Strategy

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Marketing mix tape

Strategy

Design Direction

Contact me

Always up for a chat and down
to make fun stuff together.

Deep Chhabria - 2025