We launched ‘Together in Lifewear’ a campaign that brought together local residents from different walks of life to show that their differences dissolved when unified in Uniqlo’s Lifewear clothing. The insight resonated and the store opened to lines of customers waiting to get a piece of their own lifewear.
A 360 campaign across a national TV spot, OOH, front page ads ensured everyone received and resonated with the message of unity in diversity.
Team Credits
Art Direction
Production
Experience
Larger-than-life Uniqlo logo cubes filled with quintessential Indian objects like cricket balls and bangles, became on ground symbols of togetherness. Uniqlo’s launch was a beautiful fusion of Japanese values and Indian insights joined together in lifewear.
