NETFLIX PLAYBACK

Creative Direction

Pop-Culture

Experience

“Spotify has Wrapped. What does Netflix have?” This was the jealous question that led to finding and establishing Netflix Playback, Netflix India’s wild end-of-year round-up property with the most epic crossovers. While Wrapped is a report card of one’s listening habits, Playback is a celebration of one’s favourite cultural icons of the year, plugged seamlessly into Netflix content.

NETFLIX PLAYBACK

Creative Direction

Pop-Culture

Experience

“Spotify has Wrapped. What does Netflix have?” This was the jealous question that led to finding and establishing Netflix Playback, Netflix India’s wild end-of-year round-up property with the most epic crossovers. While Wrapped is a report card of one’s listening habits, Playback is a celebration of one’s favourite cultural icons of the year, plugged seamlessly into Netflix content.

Playback is now established as one of the most anticipated and shared end of year social videos in India. Everyone waits for which cultural icons will make it to the crossovers, fueling tons of fandom and equally bizzare conversations around the videos.

Project Tags

Creative Strategy

Pop-Culture

Experience